Marketing 5.0

Een must-read voor iedereen die bezig is met marketing. Het helpt je om de nieuwe marketingtechnologie een plaats te geven in onze bestaande manier van werken en schetst visies van wat er nog gaat komen. Het boek is wetenschappelijk en technisch onderbouwd, houdt rekening met maatschappelijke en culturele trends en plaats alles in een duidelijke context met praktijkvoorbeelden.
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